Dress Natural performs in Italy with its artisans all the processes from the yarn to the finished product, in a short and monitored chain, respecting all the people involved.
To dress sustainable fashion is not enough to choose the right raw materials,
but you also need to know where and how clothes are made.
And in this case the internal label cannot help because it does not indicate where all the processing have been carried out and there is no information about the working conditions of the people involved.
It is no longer a secret that almost all fashion houses relocate production to geographical areas of the world where there is an abundance of labors in order to obtain the lowest production cost.
This generates two problems.
The first is that the buyer believes that the product has been made all in the nation indicated by the "made in ..." when it is not even like that.
The second is that by producing in states that do not have in use western regulations and
where the most basic controls are easily circumvented, the risk of environmental damage and labour exploitation is commonplace.
And don’t you think tragedies like Rana Plaza have solved the situation...
There is more awareness and also some important positions, but overall fashion is very far from a situation of ethical correctness.
In Dress Natural we set ourselves minimum standards significantly higher than the parameters of regulations and common sense, because we need actions to break with the present to achieve sustainable fashion.