Discover the true sustainability of Dress-Natural products

I'm CIP and I'm here to introduce you to the sustainability of Dress-Natural.

If sustainable fashion is a new topic for you, I suggest you start by reading the Sustainable Fashion page and then come back here, but remember:

"Fashion is sustainable only when it is in every aspect"



100% natural

0% plastic


100% ethical

made in Italy


100% fair

for everyone


100% biodegradable

without polluting residues




About seventy categories of materials are used to produce clothing.
And every year they grow because research never stops, especially in the field of techno-fibers.

We don't use (and will never use) materials
involving killing or cruelty to animals.
Then nothing:

Textile fibers remain, a vast field, which to be understood must first be distinguished between
natural fibers and chemical fibers.

Which in turn are divided into
natural vegetable and animal natural fibers e
artificial chemical fibers and synthetic chemical fibers

A scheme helps ...




Natural textile fibers.
Natural textile fibers are made with mechanical processes starting from elements found in nature.
The vegetable textile fibers derive from the cultivation of plants (linen or cotton for example).
while the animal textile fibers are obtained by shearing some animals (sheep, goats, alpacas, etc.)

Chemical textile fibers.
Chemical textile fibers are man-made in the laboratory through chemical processes.
Artificial textile fibers are obtained starting from polymers of natural origin (wood cellulose, food industry waste etc.) and are generally patented products (Lyocell, Modal, etc.)
The synthetic chemical textile fibers are obtained in the laboratory starting from synthetic polymers that come from the petrochemical industry.

Dress-Natural uses only natural textile fibers.



The natural vegetable textile fibers are obtained directly from herbs and shrubs .


One would think that any product made from these natural plant fibers obtained

directly from nature can be part of sustainable fashion.


Today it is not so.


With the advent of industrialized agriculture and the use in the fields of synthetic fertilizers and pesticides, the natural vegetable textile fibers that derive from crops managed according to the current market standard, are compromised .

This happens both for any biological alterations that occurred during cultivation, and for the probable residual presence on the final product of synthetic chemicals, potentially harmful to human health.


In order to have natural vegetable fibers suitable for sustainable fashion,

all cultivation must be carried out respecting the rules of organic agriculture.


Of all the natural vegetable fibers on the market,

certified organic fibers are widespread:


Organic cotton

Organic linen

Organic hemp


The organic certification is applicable only to fibers of natural origin (not to chemical ones) and is obtained by respecting rigid parameters, with the same logic that is applied in organic agriculture for food products:


Elimination of environmental risks

Efficient use of resources

Low environmental impact in processing

Attention to working conditions

Social justice in the workplace


Natural vegetable fiber does not mean sustainable (and healthy) fiber.


"All the natural vegetable fibers present in Dress-Natural garments

they are organic "

The natural animal textile fibers are obtained from the animal fleece (wool) or

from the secretions of some insects (silk).

Wool is considered the winter textile fiber par excellence, ignoring that its excellent thermoregulation characteristics make it suitable also for summer garments .


To determine its value (and consequently also the price) the criterion from

use is the finesse of the fleece.

The best wools, when pure, are:

Vicuna, Cashmere, Mohair, Alpaca, Merinos


Wool production necessarily involves the animal,

which must be shorn or combed .

Like what happened for natural plant fibers (industrialized agriculture), with the advent of the

intensive breeding and more generally in case of non-respect of animal rights,

the resulting wool does not generate sustainable fashion.

Incorrect nutrition, mulesing are some of the forms of violence that have become "normal" within

a herd that does not preserve the integrity of the animal as a living being .

These mistreatments, thanks to the work of animal welfare associations and the visibility of some famous personalities who are testimonials of information campaigns, are beginning to be in the public domain.


And it's good!


There is a precious difference between a breeder who tortures and exploits animals and

a shepherd who lives in symbiosis with his animals respecting them .


What about organic wool ?

Organic wool is a correct choice in the field of sustainable fashion, like organic vegetable fibers.

The organic certification is perfect when the flock lives in a permanent herd that foresees a controlled administered feeding, but it is not applicable when the goats and the sheep live in the wild.


Dress-Natural has chosen to use only shepherd's wools that have flocks in the wild,

where the animals besides not being subjected to any mistreatment,

they live by choosing what to eat and are free to implement all the typical behaviors of their species.


We buy high quality wool directly,

from flocks located on highlands and in pristine valleys,

supporting local communities committed to preserving millennial cultural traditions .


Not all wools are the same ...


"Dress-Natural wool is so natural that it cannot be certified organic,

it goes beyond ..."

Silk is a protein fiber of animal origin that is obtained from some insects of the order of Lepidoptera.

Silk has accompanied men for a very long time (in China there are testimonies dating back to 3,000 BC) and it is always combined with a perception of luxury and preciousness .


In the collective imagination, the worm secretes a filament with which it wraps itself creating the cocoon,

which serves as protection during the metamorphosis.

Once the transformation process is complete, the worm becomes a butterfly,

that comes out of the cocoon and flies free in the sky showing bright colors.


It's not quite like that ...


To make silk, worms are killed.

Boiled alive, suffocated in gas chambers, no worm becomes a moth.

Preferred condition in the silk manufacturing process is that the filament of the worm,

which can be from 350 meters to almost a kilometer long, both uninterrupted .

This is why bugs are killed before they complete the metamorphosis:

to get out of the cocoon that protects it, he would cut the cocoon.


The silk therefore, although not obtained directly from the worm killed,

however, he requires his death .

For every kilogram of silk, 2,000 to 3,000 worms are sacrificed.


But are organic silk and cruently free silk sustainable choices?


The organic certification ensures that the worm is grown without hormones and that the mulberry leaves are free of synthetic chemical residues (pesticides and fertilizers not allowed in organic farming).

So we will have healthy bugs that naturally feed themselves producing truly pure silk.

But the organic specification does not go into the matter of killing the worm, it only cares that the worm is as healthy as possible as long as it is alive. In a circular economy logic, some directives consider the dead worm to be equal to a residue of processing, encouraging the reuse of the same in the mixing of feed.

Creuntly free silk does not kill the chrysalis: before starting the processing it expects the moth to come out of the cocoon, but does not express any requirement in terms of hormones and pesticides.


Dress-Natural has chosen not to use silk, at least until the market is able to offer organic and cruently free silk that guarantees that the moth has a life path equivalent to the wild one.

Millions of worms hope to become moths and live by nature ...


"Organic silk and cruently free silk go in the right direction, but for Dress-Natural they are not sustainable"

Is vegan fashion sustainable fashion?

Not always ...


Vegan fashion categorically excludes any use of natural textile fibers that derive from animals,

whether they were killed for their skin / fur or raised for their fleece.

No vegan product can contain natural animal fibers, animal skin, feathers and animal fur.

And this applies to every component, therefore not only the garment but also all its details and decorations.


Vegan fashion can therefore be made with natural plant fibers and all chemical fibers.

But synthetic chemical fibers are derived from petroleum and artificial chemical fibers are "laboratory" products

which do not give absolute guarantee regarding transformation processes and residual components.


Dressing vegan means having total respect for all animal forms,

but it also provides for the ability to wear non-ecological and unethical clothes.


Buying vegan fashion does NOT automatically mean that you wear sustainable fashion.


For all vegan people who want to associate with their sensitivity towards animals,

the same attention also towards the environment and people,

Dress-Natural offers natural vegan fashion.


Vegan clothing (no animal components)

composed exclusively of natural vegetable fibers (no chemical fiber)

made in full respect of the work ethic (no exploitation of people).


If you want to dress vegan and sustainable, look among our products those with the SNVF badge













"Sustainable Natural Vegan Fashion"


With this symbol, which you can find in the products of all our brands,

we guarantee an authentically vegan, eco-sustainable and ethical fashion.

Dressing vegan does not mean dressing sustainable ...


"If you want to wear sustainable vegan fashion, look in our brands

Dress-Natural products with the SNVF badge "


SILK? No thanks...





To dress sustainable fashion it is not enough to choose the right raw materials,

but you also need to know where and how clothes are made.

And in this case the internal label cannot help because it does not indicate where all the work has been carried out and there is no information on the working conditions of the people involved.

It is no longer a secret that almost all fashion houses delocalize production in the world geographic areas where there is an abundance of manpower so as to obtain the lowest possible production costs.

This generates two problems.
The first is that the buyer believes that the product has been made entirely in the nation indicated by "made in ..." when it is not like that at all.
The second is that by making produce in states that do not have Western regulations in use and where the most basic controls are easily circumvented, the risk of environmental damage and labor exploitation are on the agenda.

And don't believe that tragedies like those of the Rana Plaza have solved the situation ...
There is more awareness, but overall fashion is very far from a situation of ethical correctness.

In Dress-Natural we set minimum standards that are significantly higher than the parameters of the regulations and common sense, because we need to break away from the present to obtain sustainable fashion.

Our concrete actions:


  1. Our main business activity is not pursue profits but to create truly sustainable fashion, a choice that does not allow for compromises or shortcuts (and we are proud of it ...)

  2. We buy the best yarns all over the world only from trusted partners who directly manage the entire cycle "from the field to the yarn" guaranteeing eco-sustainability, work ethics and concrete and valuable social projects for local communities

  3. We carry out in Italy with our artisans all the processes "from the yarn to the shelf", in a local supply chain, short and monitored for a true "Made in Italy" made of tradition and passion

  4. We position ourselves on the market defending the interests of all suppliers, employees, collaborators, the communities involved and the customer (yes, just you ... we consider you as "one of ours")

  5. All financial flows gravitate to banking institutions that operate on the Italian financial market with clear criteria linked to ethics and to the support of the real economy, because sustainable fashion must also be sustainable finance. Furthermore, for Dress-Natural no foreign office of tax advantage or accounts in tax havens.

The label does not help you if you are looking for ethical garments ...


"Dress-Natural products are made by our Italian craftsmen,

in a short and monitored supply chain, with respect for people"



For the protection of the planet and its inhabitants in Dress-Natural we consider necessary
already today an ethical and ecological lifestyle for as many people as possible.

But to do this we had to go beyond the binomial "sustainable fashion = expensive fashion".

We succeeded in designing a different approach from the standards on the market
adopting an innovative production and sales model:
very short supply chain + direct sales

By optimizing the production phases and renouncing the sale through intermediaries, the steps that do not add value to the product, but which increase costs and therefore the sale price, are eliminated.

And that's why we are able to offer sustainable fashion of the highest quality at a fair and democratic price.

Sustainable fashion doesn't have to be expensive ...


"We have removed everything that was not needed,

to sell quality sustainable fashion directly to you,

at a price you don't expect "



Despite being one of the most polluting factors,

the disposal of garments at the end of use is one of the problems less faced by traditional fashion.

What happens when I stop using a Dress-Natural garment?

Three things can happen:

  1. Being high quality garments they last a long time and can have a second life in the second hand market

  2. It enters the circular economy, where it can be easily recycled, being composed solely of natural fibers.

  3. It is mistakenly disposed of in the environment where, however, it does not constitute an environmental risk because it is composed only of biodegradable natural fibers, without polluting residues.

A Dress-Natural garment has many lives ...


"Dress-Natural garments last a long time, they can enter the second hand circuit and if they end up in the environment,

they do not pollute"

Wear sustainability

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